"ATEEZ Kick Off New, Globally Focused K-Pop Era With ‘Zero: Fever Part.1’ Album" (Forbes)

Jeff Benjamin has posted his piece for Forbes ATEEZ (에이티즈) Zero: Fever Part 1. Please go check out his full article on Forbes and give him a shout out for supporting ATEEZ (에이티즈)!

Those blissful beat drops continue throughout lead single “Inception,” marking one of ATEEZ’s most impactful singles to date and spotlights their now-perfected palette in blending dreamy vocal incantations with powerfully produced chant-hooks.

[One Day at a Time] Recorded fully in English (their first time doing so as a group), the cut delivers a tender pop moment for the typically hard-hitting octet and acts as a comforting letter to those around the world battling coronavirus concerns and other global issues. “See you on the other side / Don't let it get you down / It's gonna end, no doubt,” they sing while anticipating when they can “meet up for a coffee and a smile” with their fans again. It’s a particularly apt message for ATEEZ who had to postpone their entire arena world tour, including the first date in Madrid just days before showtime, after already traveling to Europe.

Don’t forget to keep streaming the official ‘Inception’ MV over on the KQ Entertainment YouTube channel. MV views count towards music show wins and towards the Billboard 200 chart!